Game Publishing and Marketing
Navigate the mobile game publishing landscape and learn strategies to reach millions of players worldwide
10 Weeks
¥45,000
Intermediate
Course Overview
This program covers the essential aspects of bringing mobile games to market successfully. You'll learn strategies for app store optimization, effective user acquisition campaigns, and community engagement techniques. The curriculum addresses soft launch methodologies, localization strategies, and working with publishing partners.
Through practical exercises, you'll create marketing materials, analyze user metrics, and develop launch strategies. The course includes case studies from successful mobile game launches and explores various monetization approaches including free-to-play models and premium releases.
Data-Driven Approach
Learn to analyze user acquisition metrics, conversion funnels, and retention data to make informed marketing decisions.
Global Reach
Understand localization strategies and regional marketing approaches for different mobile gaming markets worldwide.
Publishing Outcomes
Graduates gain comprehensive knowledge of mobile game publishing processes and marketing strategies. The skills acquired are relevant for roles in game marketing, publishing operations, and community management positions across gaming companies.
of participants apply publishing knowledge in gaming industry roles within months of program completion
professionals trained in game publishing and marketing strategies since October 2024
average satisfaction rating from recent course participants based on program feedback
Publishing Strategies & Platforms
The course explores various publishing channels and distribution strategies. You'll learn to navigate both major app stores and alternative distribution methods while understanding regional market differences.
App Store Optimization
Master techniques for improving game visibility in app stores. Learn keyword research, icon design principles, screenshot optimization, and description writing that converts browsers into installers.
User Acquisition Campaigns
Design and implement effective UA campaigns across various channels. Understand budget allocation, creative testing, and campaign optimization based on performance metrics.
Publisher Relationships
Navigate partnerships with mobile game publishers. Learn contract negotiation, revenue sharing models, and the advantages of self-publishing versus working with established publishers.
Influencer Marketing
Develop strategies for working with content creators and streamers. Understand influencer selection, campaign structures, and measuring the impact of influencer partnerships on game downloads.
Launch Operations & Standards
The program covers professional launch methodologies used by successful mobile game studios. You'll learn phased rollout strategies, beta testing approaches, and post-launch optimization techniques.
Soft Launch Strategy
Implement limited geographic releases to test game mechanics and monetization before global launch. Learn to analyze soft launch data and make improvements based on early player feedback.
Localization Planning
Develop localization strategies for different regions including text translation, cultural adaptation, and regional pricing strategies. Understand which markets to prioritize based on game genre and target audience.
Community Management
Build and maintain engaged player communities through social media, forums, and in-game communication. Learn to handle player feedback, manage expectations, and create loyal player bases.
Target Audience
This course is designed for individuals interested in the business and marketing aspects of mobile gaming. Whether you're an indie developer seeking to self-publish or a marketing professional transitioning to gaming, this program provides comprehensive publishing knowledge.
Independent Developers
Game creators looking to understand publishing processes and market their games effectively without external publishers.
Marketing Professionals
Marketers from other industries interested in applying their skills to the mobile gaming sector and its unique challenges.
Studio Team Members
Developers or designers in game studios wanting to understand publishing and contribute to launch strategies and marketing decisions.
Business Development
Professionals interested in publisher relationships, licensing deals, and business aspects of mobile game distribution.
Program Structure & Milestones
The course progresses through key publishing phases, allowing you to develop a complete launch strategy for a mobile game. Each phase includes practical assignments that build toward a comprehensive marketing plan.
Foundation Phase
Understand mobile gaming market dynamics and learn app store submission processes for both iOS and Android platforms.
Optimization Phase
Create compelling store listings through ASO techniques. Design marketing materials and develop positioning strategies for target audiences.
Acquisition Phase
Plan user acquisition campaigns across multiple channels. Learn budget management and campaign performance analysis techniques.
Launch Phase
Develop complete launch strategy including soft launch planning, community building, and post-launch optimization approaches.
Launch Your Publishing Career
Learn strategies to bring mobile games to millions of players and build engaged gaming communities
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